In a Jeff Shore Consulting blog post, Westwood’s VP and Executive Account Manager, Christine Geeslin, writes about how Millennials and Generation Z are dominating the housing market, what the numbers say about this demographic, and how builders can understand this market segment.

“Commonly referred to as ‘digital natives,’ these generations have many similar expectations shaped by technology. They want fast, simple, and transparent transactions in all purchases they make, and buying a home—likely to be the biggest purchase of their lifetime—is certainly no exception.”

Read the full blog post on the Jeff Shore Consulting blog.