"Embedded Insurance: A Winning Strategy for Young Homebuyers" article on The Builder's Daily article

As Seen on The Builder’s Daily: Embedded Insurance: A Winning Strategy for Young Homebuyers

Thought Leadership

Tom Kriby, VP of Client Development and Partnerships at Westwood Insurance Agency, highlights the growing influence of millennials and Gen Z in the homebuying market. In 2023, these two generations made up 60% of mortgage applications, with 83% of first-time buyers coming from this group. Their tech-savvy, demand for speed, simplicity, and transparency in the…

"Help Close the Sale with Younger Generations" article on Shore Consulting.

As Seen on Shore Consulting: Help Close the Sale with Younger Generations

Thought Leadership

In a Jeff Shore Consulting blog post, Westwood’s VP and Executive Account Manager, Christine Geeslin, writes about how Millennials and Generation Z are dominating the housing market, what the numbers say about this demographic, and how builders can understand this market segment. “Commonly referred to as ‘digital natives,’ these generations have many similar expectations shaped…