The Builder's Daily article Embedded Insurance: A Winning Strategy for Young Homebuyers posted on February 4.

As Seen on The Builder’s Daily: Embedded Insurance: A Winning Strategy for Young Homebuyers

News and Press

Tom Kriby, VP of Client Development and Partnerships at Westwood Insurance Agency, highlights the growing influence of millennials and Gen Z in the homebuying market. In 2023, these two generations made up 60% of mortgage applications, with 83% of first-time buyers coming from this group. Their tech-savvy, demand for speed, simplicity, and transparency in the…

Gen Z Girl Sitting on Sofa - Jeff Shore Consulting Blog

As Seen on Jeff Shore: Help Close the Sale with Younger Generations

News and Press

In a Jeff Shore Consulting blog post, Westwood’s VP and Executive Account Manager, Christine Geeslin, writes about how Millennials and Generation Z are dominating the housing market, what the numbers say about this demographic, and how builders can understand this market segment. “Commonly referred to as ‘digital natives,’ these generations have many similar expectations shaped…