A Bright Year Ahead: Home Color Trends of 2023


One simple way to make a major impact on the look and feel of your home is by choosing a new paint color. The right hue can set the tone for a room. A clean, bright palette can create the illusion of more space, and a darker shade can curate a cozy atmosphere. And don’t underestimate the effect painting the exterior of your home can have on its appearance. If you’re looking to refresh your home, you’re in luck, as the top picks for this year’s trendiest colors have recently been released. All that’s left is to choose the right color to set the tone for 2023.

The start of a new year is also a great time to take stock of your surroundings for more than just a change of scenery. While changing the colors, shapes, and textures around you is fun, it’s also a good time to take practical stock of your home, such as changing batteries in your smoke detectors. You should also take a moment to give Westwood a call to be sure your insurance is set for whatever the new year might bring. Your independent agent can help your review your coverage to be sure your coverage is still the right option for your needs at the best price.

Be bold

For interiors, bold colors are expected to be quite popular, especially deep browns, reds, and greens. In fact, a collection of major paint brands’ choices for 2023 Color of the Year included a lot of rich, saturated hues. Pantone, for example, selected its Viva Magenta 18-1750, a bold pinkish red inspired by the red of cochineal, one of the strongest and brightest dyes in the world. Similarly, Benjamin Moore selected a red color with orange undertones called Raspberry Blush, and the Better Homes & Gardens Collection chose Canyon Ridge, which is described as an “orange-meets-pink.”

Being bold doesn’t have to mean being bright in 2023. Other colors of the year included deeper tones, like the dark green of Krylon’s Spanish Moss. Dunn-Edwards offered Terra Rosa, a darker, earthier shade of pink that’s almost a shade of plum. Vining Ivy by Glidden is almost teal, a blend of blue and green jewel tones that’s meant to be incredibly versatile.

When to remain neutral

While bold colors may seem to dominate the color trends, a few calmer shades made this year’s list. Dutch Boy chose Rustic Greige, a clean blend of gray and beige with just a touch of red undertones. Blank Canvas, Behr’s pick, is a shade of white with just a hint of warmth. However, lead designers for both brands are quick to gush about how well the shades complement starker colors that might accent a space. And in fact, in the case of Behr’s pick of Blank Canvas, one industry insider opined that it might be the brand’s choice that was bold, hoping to distinguish itself from a pack of saturated hues.

It should be noted that the interior and exterior of a home do not always trend in the same way. In fact, while the bolder trend holds mostly true for interior paints this year, the opposite is true for the exterior. Blue remains a somewhat popular color for homes, but among exterior colors, shades of terracotta are expected to be the most popular for 2023. Other popular shades include subtler tones of olive and tan.

A pop of color

If you’re not ready to commit to a whole new color splashed across all four walls of a room, you can incorporate trendy colors into your home on a smaller scale. Consider sprucing up old wooden furniture with a quart of paint or painting just one wall in a room for a new focal point. For a similar effect on a home’s exterior, paint the front door a new color, or update the hue of the shutters.

If you have updated your home to showcase a new, trendy color of the year, be sure the décor around it works with the new shade. If you’ve embraced a color like dark green, choose something like gold or sandstone to complement it. Bright colors with red or orange tints can be balanced with shades of white or beige. Jewel tones work well with other jewel tones or décor in a single finish, such as glass, gold, or silver.

Refresh your home and ensure your policy is up to date too

If you’re looking to refresh your home in 2023, a new coat of paint is one way to make a major impact. From bold, bright shades and jewel tones to tried and true neutrals, changing the color of your surroundings can update the feel of your home to suit the new year. Be sure to talk to Westwood to be sure your policy is also up to date.

Please Note: This article is for general informational and educational purposes only. It does not represent any specific insurance policy and does not modify any provisions, limitations, or exclusions of any current policy.